From: Craig Anderson
Subject: McQuery
To: McDonalds Customer Service
Date: Friday, 7 January, 2011, 17:25Hi there.
Wow, you’re looking great! I mean it! Wow!
Anyway, on to business.
Firstly I would like to say how much I love the food from McDonalds. I visit a McDonalds at least once a week and, more often that not, order a McChicken Legend and McFries with a smartie McFlurry to finish. I class McDonalds as a treat food so by going less frequently it makes that much more special. I also love the way you prefix most of your food with “Mc”, as it makes them sound much more McTasty. McYum!
But I hope you can help with something that has bothered me for quite a while.
If you ask anyone what the McDonalds signature burger is, as in which burger defines McDonalds, everyone will say the Big Mac. It is the definitive burger. In fact, if we’re being correct, it’s the definitive arrangement of two burgers. Everyone knows what a Big Mac looks like which I think, by definition, makes it iconic. For those rare people who are unsure of how a Big Mac looks, I always recite the lyrics of the original McDonalds UK jingle from the 80s. “Two all beef patties, special sauce, lettuce, cheese, pickle, onion on a sesame seed bun.” Remember that advert? I should hope you do!
But the thing that has bothered me is this… If you go to the trouble of making such a great iconic, instantly recognisable burger, why isn’t it named after your business?
It’s a Big MAC. M.A.C. Your restaurant chain is McDonalds. M.C. Not MacDonalds. So shouldn’t it be a “Big Mc”?
Why isn’t your iconic company burger actually named after your company?
If you could let me know, I’d be incredibly grateful.
Craig Anderson
p.s. Those shoes. They really suit you too.